Beyond Redemption - The First Ever History of Sales Promotion, book cover

Reviews by
industry leaders...

"If reading a book on the origins and development of today's multi-billion pound sales promotion industry sounds dry, don't worry. Lloyd and Spedding have produced a romp through its origins, the techniques used, the people who developed them, their mistakes and successes which is at once educational and entertaining. Anyone with an interest in promotional marketing will enjoy this tour de force."

Andrew Marsden –
President of the Marketing Society and former Marketing Director of Britvic.

"Written by two undisputed champions of the industry, Beyond Redemption is a must read for anyone involved in the heady world of promotions. It's witty, incisive and a great testament to an industry that positively influences the everyday lives of the entire population."

Annie Swift –
CEO of the Institute of
Sales Promotion

"Colin Lloyd and Ken Speddings mixture of insight, history and humour brings to life the heart and soul of the development of the Sales Promotion industry. Anyone considering going into the Sales Promotion business must read this book first - then fasten their seatbelts and go for it!!"

John Farrell –
Former President Publicis Worldwide Marketing Services. Principal John Farrell and Associates.

 
 
 
 
Money back guarantee from fotorama link Beyond Redemption
The first ever history of Sales Promotion
By Colin Lloyd and Ken Spedding

In 1957 a book called “The Hidden Persuaders” lifted the lid on the advertising industry. Over 50 years later Beyond Redemption does the same for Sales Promotion, another hidden persuader, that effects just about everyone in the developed world.

For decades advertising has enjoyed a high profile but in 2009 that side of the marketing industry spent just £18.6 billion, compared to UK Sales Promotion activity, which spent £26.5billion.

This book, the first ever written on its history, traces the rise and rise of Sales Promotion from the Bible to the present day. Since the Sixties the two authors have had insider’s views of how a powerful but uncoordinated marketing tool coalesced into a very
big professional business.

Beyond Redemption educates, amuses and informs, covering
promotions in the past, present with a look into the future.
It’s about the people who built the business, the way in which
promotions work and highlights the best and sometimes
worst over the years.

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